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UK-based · websites · Google Ads · search

Websites and search built to turn interest into enquiries.

I'm Tanzeel. I run my own local service business, and I help businesses and agencies turn more searches into enquiries with conversion-focused websites, Google Ads and practical SEO.

You deal with me directly from start to finish. On bigger projects I bring in trusted specialists I already work with.

build → acquire → improve

Hire me on Upwork(opens in a new tab)
  • 2019

    Running my own service business

  • £14 → £4.20

    Cost per booking on my own campaigns (−70%)

  • 2020+

    Supporting another service business with web, search and Google Ads

  • UK

    One point of contact · white-label and NDA-friendly

What I do

Build the right thing. Improve what already exists.

I don't start with a long service list. I start with the problem you're trying to solve and recommend the smallest useful piece of work.

  1. 01 / BUILD

    Websites and landing pages designed around enquiries.

    Modern, fast, mobile-first sites for service businesses, campaigns and growing companies. Next.js and Astro where modern development makes sense; WordPress where it's the better commercial fit.

    Typical work

    • Business websites
    • Landing pages
    • Rebuilds
    • Conversion improvements
  2. 02 / ACQUIRE

    Google Ads built around commercial intent.

    The aim isn't more clicks. It's knowing which traffic has a realistic chance of becoming business.

    Typical work

    • Google Ads audits
    • Campaign builds and restructuring
    • Conversion tracking
    • Search-term analysis
  3. 03 / IMPROVE

    SEO that gets you found by the right local customers.

    Technical fixes, site structure, local search and Google Business Profile, focused on the searches that turn into enquiries. In my own business, organic search has brought in most of the work since 2021. I don't sell monthly retainers just because SEO is available.

    Typical work

    • Local SEO & Google Business Profile
    • Technical SEO
    • Site speed
    • Search structure

Also building: practical automation and AI-assisted workflows for repetitive business processes.

Selected work

Built around real business problems.

Some projects are measured case studies. Others show how I approach structure, conversion, search and development.

247airportride.com
Fixed-price airport routes on 247 Airport Ride

247 Airport Ride

Case studyFeaturedMy own business · since 2019
Problem
A new airport-transfer business in Bracknell competing with bigger, established operators.
What I built
The website from scratch, with fixed-price route pages for the major UK airports, connected to an existing online booking system.
Technology
  • WordPress
  • Elementor
  • Google Ads
  • Search Console
Key decisions
  • Spent the first six months on SEO before spending anything on ads
  • Gave each airport and town route its own page to match how people search
  • Measured bookings, not clicks
Result
Cost per booking down 70% (£14 → £4.20). It leads local airport-transfer searches and now ranks nationally; organic search has led since 2021, with Google Ads now used only on and off.
budgetglass.ca
Homepage of Budget Glass

Budget Glass

ProjectGlass & windows company · Calgary · since 2020
Problem
A 24/7 glass company serving homes, businesses and vehicles needed more enquiries from search.
What I built
A site organised around each service people search for: auto glass, residential, commercial, replacement windows, camera calibration and emergency repairs.
Technology
  • WordPress
  • Elementor
  • Google Ads
  • Local SEO
Key decisions
  • One page per service and search intent
  • Paid search alongside ongoing SEO
Focus
Service-led website structure, SEO, local search and Google Ads for a Calgary glass company.
heathrowminibus.co.uk
Homepage of Heathrow Minibus

Heathrow Minibus

ProjectSingle-airport landing site
Problem
Groups flying into Heathrow want a minibus with a clear price, fast.
What I built
A lightweight hand-coded site with fixed prices up front, terminal information and simple booking steps.
Technology
  • HTML
  • CSS
  • JavaScript
Key decisions
  • Hand-coded for speed
  • One airport, one search intent
  • Prices visible without clicking
Focus
A fast, focused page built for one high-intent search: Heathrow group transfers.
camberleyexecutivecars.com
Homepage of Camberley Executive Cars

Camberley Executive Cars

ProjectExecutive chauffeur company · Camberley
Problem
An executive chauffeur company in Camberley needed to get online quickly to win airport-transfer and corporate bookings.
What I built
A single-page site with the services, the vehicle fleet and a booking-request form, built with an AI-assisted site builder.
Technology
  • Hostinger Horizons
  • React
  • AI-assisted build
Key decisions
  • Used an AI-assisted builder to get the business online fast
  • Booking requests captured right on the page
  • Planned a Next.js rebuild so search engines see the content directly
Focus
Online quickly with a working booking form; a server-rendered Next.js rebuild is the next step.

For agencies

Extra delivery capacity, without competing for your client.

If your team is busy or you need specialist help on a project, I work quietly inside your process and deliver under your brand. You keep the client relationship.

  • White-label: your brand, your client relationship
  • NDA protected
  • Works inside your tools, workflows and process
  • Trusted specialists I already work with, for bigger projects and tight deadlines
  • One point of contact: me
  • Fixed-scope quotes
  • Next.js, Astro and WordPress builds
  • Technical SEO implementation and site-speed fixes
  • Google Ads audits and restructuring for your clients
  • UK-based

How it works

  1. 01

    Scope it

    Send the brief or book a short call. We agree exactly what needs delivering.

  2. 02

    Quote it

    A clear scope, price and timeline, so you can manage your client with confidence.

  3. 03

    Deliver it

    Delivered to the agreed standard, under your brand, with a clean handover.

Tanzeel, standing, in a brown shirt

About

A business owner who builds.

I'm Tanzeel. In 2019 I started my own airport-transfer business in Bracknell and built its website from scratch. I spent the first six months on SEO, then ran Google Ads continuously for over a year. Since 2021 organic search has brought in most of the work, and ads now run only on and off.

That changed how I look at digital work. A website isn't useful because it uses a modern framework. A campaign isn't successful because it gets clicks. They matter when the right customer finds the business, trusts it and takes the next step.

Today I work with businesses and agencies on websites, paid search and SEO, and I keep building deeper skills in modern development and practical automation.

I'll recommend what I believe the business actually needs, even when that's less work for me.

Tools & technology

Modern tools. Commercial judgement first.

Web
  • Next.js
  • Astro
  • WordPress
  • React
  • Tailwind
Search & ads
  • Google Ads
  • Search Console
  • SEO
  • Conversion tracking
Delivery
  • Git/GitHub
  • Vercel
  • AI-assisted development
Tanzeel

Start a conversation

Have a project, campaign or piece of work to hand off?

Tell me what you're trying to achieve. I'll reply with what I'd recommend, including when a simpler option makes more sense. You'll deal with me directly.

UK-based · hello@tanzeelbuilds.com