Case study · My own business · since 2019
247 Airport Ride: from zero to national rankings
My own airport-transfer business in Bracknell, started in 2019 with no customers, no website and no rankings.
2019
Started from scratch
750+
Pages: routes, airports, cruise ports and blog
−70%
Cost per booking, 2021–2022 (£14 → £4.20)
2021
Organic search overtook ads
The challenge
A brand-new transfer business competing with established operators, with no existing bookings, word of mouth or agency to lean on.
What I built
The website from scratch on WordPress, now more than 750 pages: fixed-price routes for the main towns, every London airport and the cruise ports, plus a growing blog. It's connected to an existing online booking system.
How it grew
01
SEO first
Six months of focused SEO before spending anything on ads, and SEO has never stopped since.
02
Then Google Ads
Campaigns ran continuously for more than a year. During 2021–2022, cost per booking fell 70%, from £14 to £4.20.
03
Then organic took over
Since 2021 organic search has overtaken ads; ads now run only on and off.
Key decisions
- SEO before ads
- A page for every route people actually search
- Measure bookings, not clicks
- Keep publishing
Results
Leads local airport-transfer searches, ranks nationally for some keywords, and organic traffic keeps growing.
What's next
A Next.js rebuild, carrying the same SEO foundations onto a faster, modern stack.
Technology
- WordPress
- Elementor
- Google Ads
- Search Console
Contact
Have a project, or work to hand off?
Tell me what you're trying to achieve. I'll reply with what I'd recommend, even if that's less than you expected.
UK-based · hello@tanzeelbuilds.com